Important 10 Features of a Good Business Website
Important 10 Features Of a Good Business Website That Will Change Your Business Scenario
We know everybody it’s crucial to have a small business website and it’s an important asset for your company to compete with your competitor in marketplace. Your website represents your business strength and popularity in market. The success of your small business depends on your good website today.
Here are 10 Features that optimize your site to gather traffic to your site:
1. Clearly Visible Contact Information
Make sure your targeted visitor easily get your contact information and business location. Also build a page for all contact information and location that provides all of your important contact information, including phone number, email address, location with a map, and hours of operation. Then add a contact us button at the top to your small business website and add to footer also, and this contact us button will remain with all pages to your website.
At the end all of your contents add a link to Call today to set up your free consultation. (for example), directing them to a contact form or directly to your email or phone.
2. Balanced and Accurate Content
Without good and unique content, your website is nothing. Always write the unique and accurate contents for your website. Many business owner people think that more content will do as long as it fills up their WebPages and its looks nice. The fact is nothing could be further from the truth. Your website should needs to be filled with actual information that people will find helpful so that they will convert into your business customers. Also, make sure that your consumers don’t collect wrong information about your business. Don’t copy and post others content to your website, use a program like Copyscape to check all of your content to make sure there is nothing copied.
Important one thing Your WebPages information’s should be easy to read and understand.
3. Calls to Action
Always make sure about add Call to Action for easy communication with your website visitor. A Call to Action should have in several pages and places in your website, both before the bottom and fold of homepage. It’s important to add your phone number and a hyperlink to your contact us page as a highlighted box. Make a website with attractive Call to Action.
When you put an email address or a phone number on the site, don’t upload this information as an image — the number or address should be able to be clicked on or copied right from the site in order to place the call or send an email conveniently and quickly. Nowadays most smart phones these days have the ability to do “Click to Call” options on the web, so make the process as easy as possible for users.
4. Mobile-Friendly Experience
At the end of 2012, nearly a quarter of Web traffic was from mobile and other smart devices. People will be looking at your website on their Personal computers, laptops, smartphones, and tablets. In this situation you must design your website with mobile and other smart device optimized. Most of the small business company making their websites as mobile responsive. It is important that your website is mobile-friendly or device responsive. There are two ways to do this. One is to create another website that would have a URL same to your website such as m.yourwebsite.com. These sites are created just for mobile devices and require a separate website, URL, host, domain, etc.
The most important thing, that is to make sure that your site is mobile friendly or device responsive because Google is now giving preference in ranking to sites that are device responsive.
5. Search Engine Optimization
SEO (Search Engine Optimization) is the most important thing for your website; SEO will help you to appear your website on top position search engine tools like google.com, yahoo.com, bing.com. Search engines have two main functions: crawling and indexing sites, and search engine providing a ranked list of websites based on their relevance to the search term and keywords. You can use Google webmaster tools to manage your SEO tools and research on your website visitors.
Note: Google is the most uses search engine tool, Support for International search engines including market leaders such as Baidu, Rambler, Yandex, AUM and Naver are critical path for a successful SEO program at an enterprise level.
6. User-Friendly Functionality
You have to know that, most of the users are not familiar with website and its functionality they don’t know too much. You have to make your website very easy and user friendly functionality. How long does it take for your page to load? It’s also an important thing to consider, people never wait for a long time if your takes long during loading time. Are all the links working and not broken? Is the formatting of your site up to date? Make sure that your all links is properly working or not, always up to date your site.
Using flash is may detract from your site’s effectiveness. Flash is not SEO friendly and takes long time to load it makes slow your website. Most of the smartphones does not support flash display, so by using it, you may be alienating some of your mobile visitors.
7. Social Media Integration
Social media is the most visited sites today; your business must have social media awareness. Social media is massive in today’s connected business environment. Consumers expect to be able to communicate with businesses through social like Facebook, Twitter, and LinkedIn and more. Social media is an excellent way to reach your customers to learn more about you, connect with other fans, and get the information they need in order to decide to do business with you. If you observe social media as a serious and productive marketing tool for your business and you factor in time in your work week to connect with people through social media channels, the presence of social media buttons on your site is an absolute must have.
You’ll want to make sure your social media buttons are visible on every page of your website, so factor in how big or small the icons should be and their location.
Blog is the most strategic business communication tool for small business website that can help you to reach your potential clients and consumers. It establishes you as a subject-matter expert that can provide free valuable content to your customers, building your fan base of followers/readers. It will help you bring more traffic to your small business website and possibly convert those visitors into buyers.
9. Frequently Asked Questions (FAQs)
Your visitors have lots of questions. They will contact with you via email or phone to know about their questions, if you answer all potential question on FAQ page then they will understand clearly. Questions often revolve around materials and ingredients used, shipping information, company history, sizing (for apparel brands) and cancellation or return policies etc. FAQ sections serve multiple purposes. First, it’s a demonstration that people are using your site regularly, which increases your visible authority. Second, if your users are even slightly interested in your business, they have an easy place to find volumes of common information.
10. Subscription Invitations
Something to hold in thoughts while you build a small business commercial enterprise website is that a newsletter is a fantastic way of producing repeat enterprise for a small enterprise, tell your clients about upcoming promotions, gives and new services. Sending out a newsletter allows you to present yourself as a professional in your industry whilst offering your customers with precious information. The frequency of your publication will depend of the amount of content you may create. News letters may be sent out daily, weekly, bi-weekly or maybe monthly. Newsletters assist set up steady verbal exchange between you and your customers, additionally on-line publication signups give you the opportunity to construct an opt-in email list.